A study on the practices of development communication

Gary Coldevin of Concordia University, Montreal, wishes to acknowledge and commend the ground breaking efforts in mounting communication campaigns undertaken by the Lesotho Agriculture Information Service, under the guidance of the Director of Field Services, within the Ministry of Agriculture, Cooperatives and Marketing. A sincere note of appreciation is also extended to Headquarters staff of the Food and Agriculture Organization of the United Nations FAO involved for their support, advice and guidance as the projects were implemented.

A study on the practices of development communication

Definition[ edit ] This section has multiple issues. Please help improve it or discuss these issues on the talk page. This section may lend undue weight to certain ideas, incidents, or controversies.


Please help to create a more balanced presentation. Discuss and resolve this issue before removing this message. July This section may be too long and excessively detailed.

Please consider summarizing the material while citing sources as needed. Umali, a national scientist in the area of plant breeding titled "In Search of Breakthroughs in Agricultural Development". Development support communications is a discipline in development planning and implementation in which more adequate account is taken of human behavioural factors in the design of development projects and their objectives.

What qualities do they possess? Quebral [14] gave a succinct characterization: They understand the process of development, the process of communication, and the environment in which the two processes interact. They are knowledgeable in communication skills and techniques as well as proficient in subject matter to be communicated.

They have internalized the values inherent in equity and the unfolding of individual potential. They have firsthand knowledge of the several kinds of end-users of development communication. They have a sense of commitment, the acceptance of individual responsibility for advancing human development.

A study on the practices of development communication

Concepts[ edit ] According to Felstehausenconventional theoretical assumptions are drawn from development communications research and are challenged on the grounds that as theoretical concepts they are inadequate guides to the selection of data and the resolution of development problems.

The first conceptual fallacy results from the regular practice of choosing operational examples and analogies from the experiences of developed rather than underdeveloped countries. This is especially evident in terms of a bias favoring technology especially U.

The second fallacy results from the use of inappropriate and frequently untested theoretical models within communication research causing a distorted view of the role of communication in relation to social and behavioral systems. The first issue is argued by presenting a review of empirical studies which show that communication processes and the adoption of new technology does not go on apart from the factors which define the behavior of the social, economic and political system.

Correlational analyses are of little value in explaining communication processes, or in establishing their role in relation to development. The second issue is addressed by suggesting that communication is to be viewed as part of a social interaction theory in which communication is treated as a process which unveils and transforms reality in the exchange of information among persons.

Communication can be defined as a process of accumulating and integrating intelligence. This reformulation shifts the research focus from questions of how communication functions to change persons senders or receiversto how it functions to change and transform ideas.This communication allows for the shared resources between each project to be allocated as needed.

Best Practices. Program Management: Methodology & Best Practices Related Study Materials.


This lesson distinguishes between the various methods of communication used by managers, including interpersonal communication, nonverbal.

The purpose of this study was to explore the communication process and the human resources and organizational development practices linked to a strong worldwide corporate culture.

Chapter 7 - Communication for Development By Michael Galway, Commissioned by UNICEF Summary The Bangladesh example, presented here as a case study, provides insight into some best practices for developing and managing complex processes of communicating about arsenic.

Small Business Communication Practices Case Studies. and business development are responsible for external communication. The internal communication mix for Back in Motion includes formal and informal strategies, depending on the nature of the Small .

development, women's empowerment, environment, and regional cooperation. 4 One set of research and outputs of the collaboration aims to critically interrogate specific interventions by the Foundation within the framework of their Theories of Change, while another set, of which this paper is part.

Good Practice in Development Communication - OECD